Why Timely Accounting is Critical

timely

Without timely accounting, you won’t make good decisions in pricing, inventory, personnel, sales, overhead, and many others. How you can move from timely to the elite group that looks ahead. Secure link here or YouTube here:

Thanks,
Josh

Sign up for this blog here and connect with me on LinkedInFacebookTwitter, YouTube and Instagram.  

Can I Help You?
Hi, I’m Josh Horn, CPA/ABV, CVA of Horn Valuation. I help with business valuations in friendly or unfriendly situations. I also help owners build valuable companies. My clients are business owners and attorneys. If you’d like more information, email me at josh@horncpa.com, or call me at 217-649-8794.

Josh Horn CPA

I’m a licensed Certified Public Accountant (CPA) and double-credentialed in business valuation (CVA & ABV). I’ve been a tax and business consultant in a top 100 CPA firm and a controller in a large international company. I’ve also valued and been the primary adviser to multi-million dollar and small companies in various industries.

“Once-in-a-lifetime events demand an expert.”
 Josh Horn, CPA, Certified Valuation Analyst and Accredited in Business Valuation

How You Can Leave Your Business and Sell It

leave

Can you leave your business and still have something to sell? It’s tough but definitely possible. Where to start first and what to do in order. Secure link here or YouTube here:

Thanks,
Josh

Sign up for this blog here and connect with me on LinkedInFacebookTwitter, YouTube and Instagram.  

Can I Help You?
Hi, I’m Josh Horn, CPA/ABV, CVA of Horn Valuation. I help with business valuations in friendly or unfriendly situations. I also help owners build valuable companies. My clients are business owners and attorneys. If you’d like more information, email me at josh@horncpa.com, or call me at 217-649-8794.

Josh Horn CPA

I’m a licensed Certified Public Accountant (CPA) and double-credentialed in business valuation (CVA & ABV). I’ve been a tax and business consultant in a top 100 CPA firm and a controller in a large international company. I’ve also valued and been the primary adviser to multi-million dollar and small companies in various industries.

“Once-in-a-lifetime events demand an expert.”
 Josh Horn, CPA, Certified Valuation Analyst and Accredited in Business Valuation

Contractors, Are You Pricing for Profit or Guessing?

pricing

If you’re a trade contractor, you’re pricing jobs every day. Pricing correctly can mean the difference between success and failure. How to do it right from beginning to end. HVAC, construction, plumbers, and electricians should watch carefully. Secure link here or YouTube here:

Thanks,
Josh

Sign up for this blog here and connect with me on LinkedInFacebookTwitter, YouTube and Instagram.  

Can I Help You?
Hi, I’m Josh Horn, CPA/ABV, CVA of Horn Valuation. I help with business valuations in friendly or unfriendly situations. I also help owners build valuable companies. My clients are business owners and attorneys. If you’d like more information, email me at josh@horncpa.com, or call me at 217-649-8794.

Josh Horn CPA

I’m a licensed Certified Public Accountant (CPA) and double-credentialed in business valuation (CVA & ABV). I’ve been a tax and business consultant in a top 100 CPA firm and a controller in a large international company. I’ve also valued and been the primary adviser to multi-million dollar and small companies in various industries.

“Once-in-a-lifetime events demand an expert.”
 Josh Horn, CPA, Certified Valuation Analyst and Accredited in Business Valuation

Greatest Hits for the Year

hits

Greatest hits? Don’t rock stars do that when they’re out of material? Well, I’m no rock star and I’m not out of material yet. This is a thank you to those who read, watched, and interacted with my posts in 2019. I’m very grateful for your time and engagement. Below are some bullet points of what I learned about content and a #5 to #1 countdown of what you liked best. 

  • Should you do videos or write? Both! How much of each depends on your goals. Video is exploding faster than any medium and there’s no substitute for simplifying a complex topic (like business valuation) with a visual demonstration. But it’s also getting saturated, some video viewers aren’t engaged like readers, and some prefer to read instead of watch. It also takes longer to write a good post than put a good video together (after you practice a bit). 
  • How did I rank these? It was a judgment call. Should you rank on views or time on a post? Videos usually take less time to watch and may not be watched from beginning to end. However, good videos have a long shelf life and tend to grow good views over time on YouTube. There’s also the multitude of variables like timing, mood, re-sharing, algorithms, pictures, keywords, and posts I chose to pay to advertise. 
  • Keep content or kill it? I scrub my duds over time, particularly on my website. Some of it I thought would work only brought crickets. Other posts I thought were average drew good responses. You help me decide what stays and what goes. 
  • Should you post just for your target or more broadly? Many disagree but I do both. Putting out posts for your target audience (business owners) builds credibility and lets them understand you can solve their specific problem (how do I value and sell my business?). A post for a broader audience (kinda like this one) may be perceived as more generous. If all you do is pitch your goods and services, there’s a good chance you’ll turn your prospects (and everyone else) off. For whatever reason, my written posts tend to be broader and more philosophical while my videos are more targeted. My target audience needs more visual aids on complex business valuation topics.   

Without further ado, here’s the list:

#5 Imagine Value as a Journey instead of a Destination 

#4 Dangerous Valuation Myths and the Real Truth

#3 These Garbage Valuations Have to Stop

#2 Why the Balance Sheet Matters for Your Valuation

#1 Should You Get a Free Business Valuation?

Honorable mention on YouTube: Why I Don’t do Back of the Napkin Valuations and The Problems I Find Valuing Businesses Should Scare You

See you again in 2020!

Thanks,
Josh

Sign up for this blog here and connect with me on LinkedInFacebookTwitter, YouTube and Instagram.  

Can I Help You?
Hi, I’m Josh Horn, CPA/ABV, CVA of Horn Valuation. I help with business valuations in friendly or unfriendly situations. I also help owners build valuable companies. My clients are business owners and attorneys. If you’d like more information, email me at josh@horncpa.com, or call me at 217-649-8794.

Josh Horn CPA

I’m a licensed Certified Public Accountant (CPA) and double-credentialed in business valuation (CVA & ABV). I’ve been a tax and business consultant in a top 100 CPA firm and a controller in a large international company. I’ve also valued and been the primary adviser to multi-million dollar and small companies in various industries.

“Once-in-a-lifetime events demand an expert.”
 Josh Horn, CPA, Certified Valuation Analyst and Accredited in Business Valuation

How to Put 2019 in the Rearview and Smash 2020

smash

If 2019 didn’t bring you all the customers, dollars, and fun you hoped, that’s okay. Commit to putting it behind you and smash 2020. I spent a lot of time thinking about how to reverse-engineer the successes I had. Starting from zero, it usually begins when you…

Do Something that Scares You
We don’t run from lions anymore but our heart pounds the same when we…
-> Send that cold email to a prospect or referral source.
-> Weigh in on an industry topic with peers above our weight class.
-> Write that controversial article.
What gets you excited and makes you scared too? Picture a positive result. Now go do the hard part. Why does this matter? It means you will…

Get Face-to-Face with the Right People
I’m active on social media and will continue to be. However, I remember the people I meet face-to-face that I seek to serve. And many of those introductions began with doing something scary (for me anyway). It’s usually not helpful just to bug people. Send them something valuable and put your own unique flavor on it. Then you can get in their office and see their face. You’ll get priceless questions, answers, emotions, and facial expressions. What’s the real gold here? You’ll…

Find Out What Your Customer Wants…and What they Don’t
There’s no substitute for asking someone what they need in a meeting. Then, listen very carefully. Listen as much for what they don’t say as what they do. There’s a lot of noise in the world today. You may be inclined to listen to this industry expert or that one. Don’t do it. Get it from the source—eyeball to eyeball on the street. Some of my preconceived notions were blown out of the water this year. This will force you to…

Niche Your Products and Services
You can’t be everything to everybody and there’s a good chance you’re not good at everything you’re offering right now. And that includes businesses with sales in the millions. Sales aren’t profits and profits aren’t cash. You’ll find the deeper you go in a niche, the better you’ll get, the more you can charge, and the happier your customers, employees, and you will be. When you get good, you can develop a more engaged audience. How can you leverage this for maximum impact?

Speak…A Lot
Speak live to people interested in the specific problems you solve. If you’ve conquered your fears, gathered data from the right people, and niched your offering, that’s a great start. But you should still speak if the house isn’t full at first. The most successful comedians in the world started out telling jokes in half-empty clubs. Use it as an opportunity to gather more data from your audience, adjust your offering and message, and start again. And remember, speaking using new virtual live tools counts too. Your prospective customers and referral sources are busy. Make it easy to attend but do it live so they’re engaged enough that they may ultimately buy from you.

Thanks,
Josh

Sign up for this blog here and connect with me on LinkedInFacebookTwitter, YouTube and Instagram.  

Can I Help You?
Hi, I’m Josh Horn, CPA/ABV, CVA of Horn Valuation. I help with business valuations in friendly or unfriendly situations. I also help owners build valuable companies. My clients are business owners and attorneys. If you’d like more information, email me at josh@horncpa.com, or call me at 217-649-8794.

Josh Horn CPA

I’m a licensed Certified Public Accountant (CPA) and double-credentialed in business valuation (CVA & ABV). I’ve been a tax and business consultant in a top 100 CPA firm and a controller in a large international company. I’ve also valued and been the primary adviser to multi-million dollar and small companies in various industries.

“Once-in-a-lifetime events demand an expert.”
 Josh Horn, CPA, Certified Valuation Analyst and Accredited in Business Valuation