Do You Need a Business Valuation? Here’s a Framework to Help You.

Would you prefer to watch the video instead of reading?  The video is right here and here:

I’ve spent a lot of time thinking about this and how I can help you answer this question.  Do you need a business valuation or do you need your business valued?  The key “big picture” question you should always ask first is:

What Are the Stakes?

The stakes are driven by two areas:

#1 = People.  Who could get hurt?

#2 = Money.  How much money could you gain or lose?

  • People.  We’re talking about real human beings who can be affected by the decisions to value a business and the result.  Who gets hurt if you’re wrong or your advisor is wrong?  Spouses, children, and shareholders can be impacted positively or negatively for years based on decisions made today.  Do you or your client understand the downside risk?

Here are two examples at opposite extremes.

A young successful entrepreneur and sole owner of a business with no spouse or children.  He or she says, “Sell it.  I don’t care what it’s worth. Just get rid of it.”  Maybe you’re this entrepreneur yourself?  Should youth and marital status matter when weighing a decision like this?

A husband and wife-owned business with a teenage son.  The business is the family’s sole source of income.  The mother and son are thrown out of their home by their [spouse/father].  The husband is also fraudulently representing the business income to the IRS and his bank.  The decision to value the business and the legal result will impact lifestyle, schooling, medical expenses, and retirement for decades.  What would you do in this situation?  What would you tell a friend in this situation?

  • Money.  How much money could you or your client lose if you’re wrong?  Have you quantified the downside risk of being wrong?  Here’s some simple math.

Business Cash Flow / Business Risk = Business Value

(Illustration Only–don’t use these numbers.)

$  50,000 / 20% =    $   250,000

$100,000 / 20% =    $   500,000

$500,000 / 20% =    $2,500,000

$600,000 / 20% =    $3,000,000

$500,000 / 16.6% = $3,000,000

What jumps out at you?  Here’s some hints.

  • You can shoot up to a multi-million-dollar business with modest cash flow.
  • A $100,000 understatement can result in a $500,000 value change.
  • What would you spend to close a $500,000 “value gap?” (Turning your guess into real data).
  • Are you comfortable estimating business cash flow and risk? If not, how would that impact you or your client?

Think about how people and money impact the stakes.  Your decision about whether you need a business valuation will become clear.

See you again soon,


Let me know what you think about this.  Send me a message here.  Sign up for this blog here and connect with me on LinkedIn and Facebook.

Why Do I Do This?

Josh Horn, CPA/ABV, CVA created Build a Valuable Business for serious private business owners who consciously seek to build valuable businesses.  It is not for those who want to pursue old ideas or do things the way they’ve always been done.  It is not traditional accounting services.  It is not seasonal.  It is not cookie-cutter.  There’s a big gap between CFO and value-building resources available to private and publicly-traded businesses.  My aim is to fill that gap for the private business owner who doesn’t have a CFO on staff.  My passionate pursuit is to give private businesses access to a strategic CFO and the tools to build a business that grows to become a world-class asset with international impact.  Here, we focus on increasing your business value as the primary goal.  The achievement of that goal is realized when your business is always “sale-ready”, doesn’t require constant attention, and your owner hours are dropping while your business cash is rising.  My clients want a business that gives them options, a good quality of life, and plenty of time with their families.  Who is helping you build your valuable business?

Josh Horn

Josh is a licensed Certified Public Accountant (CPA) and double-credentialed in business valuation (CVA & ABV).  He’s been a tax and business consultant in a top 100 CPA firm and a controller in a large international company.  He’s also valued and been the primary advisor to multi-million dollar and small companies in various industries.

“There is nothing more tragic in business than to sacrifice everything building a company only to leave growing its value to chance or determining its value to a wild guess.”  Josh Horn, CPA, Certified Valuation Analyst and Accredited in Business Valuation

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